The "Visit Bittern Initiative" arose from the need to find a short, easy name for all those concerned
with the conservation, enhancement and economic wellbeing of the Arnside and Silverdale AONB to work with.
The Bittern has been the logo for
the AONB from its inception, just as long as the official name has been a source of difficulty. The AONB
incorporates parts of the parishes of Beetham, Yealand Redmayne, Yealand Conyers and Warton as well as the whole of
Silverdale and Arnside parishes - there was no prospect of a sensible name encompassing all!
When the AONB Sustainable Tourism and Recreation group started promoting the use of the
Bittern logo as part of building a unifying identity for the AONB, the Bittern became the obvious choice and
the Visit Bittern leaflet of 2006 was one of the first tangible products of that work! The leaflet was reprinted in 2007
and a website set up to support the Initiative.
For 2009 a new version of the leaflet has been printed, which is complemented by this website. For the first time we
have taken entries from businesses outside the boundary of the AONB, as we have successfully incorporated the simple RSPB annual
Accomodation leaflet into the Visit Bittern Initiative.
Visit Bittern was chosen
light heartedly to sound not unlike the official UK Tourism website
Visit Britain .
The Arnside and Silverdale AONB Service statutory role is to maintain and enhance the natural beauty
of the AONB - a term which includes the landscape qualities, the flora, fauna, physiographical features, geology and
of the area. It also seeks to encourage quiet recreational activities where these are not in conflict with the purpose of
We are working with Tourism and Recreation businesses within the AONB
to help deliver the vision for the AONB set out in the AONB Management Plan.